Although I’m not a huge fast food fan, I understand these quick-stop restaurants are a necessary evil in today’s fast-paced world. Admittedly I probably patronize them more than I should. But they are just so convenient, for the most part that is. I do have one gripe about them though — I absolutely hate the fact that their menus are plastered high up on the walls. I just can’t read them. More specifically, I can’t even see them.
Granted I could probably wear glasses to remedy the problem, but I just can’t deal with bifocals. I wear glasses for my computer work and that’s all I’m willing to deal with in this life. OK, I realize that’s my problem, not Ronald McDonalds’; but for a long time I felt that I was the only person on God’s green earth who hated those unreadable wall menus.
Until last week that is; when I stumbled across a whole group of folks who also had an issue with them.
As I was putting together an article on dining out for Stroke Smart magazine, I contacted a stoke support group for some dining out tips and tricks. To my great surprise they brought up the fact that the wall menus in fast food joints were horrible for some stroke survivors. Why? Well, since some survivors have speech and communication problems, it’s much easier for them to point to a menu selection; something that’s virtually impossible to do in a fast food restaurant because of those blasted wall menus.
Of course there is an easy fix. They could have one or two hand-held menus at the counter. This would not only help customers that have low vision or communication problems, but it could also help speed the lines along. I mean if you needed a bit more time to look at the menu, you could just take the hand-held menu, step out of line and do that. And it wouldn’t cost that much. Corporate headquarters could have them printed up in bulk and then give each franchise a few copies.
To me it sounds like an easy fix. And with the aging of the population, it’s something that all restaurants should consider.
After all, removing barriers is the name of the game today.
Think about it Jack.