Marfa Detour


Marfa Prada store, near Valentine, Texas

Part of the fun of a road trip is stopping at quirky roadside attractions along the way; which is why we made it a point to seek out the Marfa Prada store yesterday, while we were traveling through west Texas. To be clear, this eclectic attraction is located some 35 miles from Marfa, about a mile or so north of Valentine, on Highway 90. Trust me, you can’t miss it, as it’s the only building for miles.

There’s no parking lot per-say, but you can pull over on either side of the freeway, park in a level dirt area and find a barrier-free pathway to the locked building. The faux showroom contains 20 left foot shoes and six purses from the 2005 Prada collection, and it’s been dubbed a “permanent land art project” by the creators, Michael Elmgreen and Ingar Dragset.

Part of the Marfa Prada “collection”.

Most likely it takes its name from the non-profit that sponsored the installation – Ballroom Marfa – as it’s located quite a ways from the small town. Still it’s worth a stop, and it’s surprisingly free of graffiti or any other vandalism, considering its remote location.

Plus you’ll probably see some interesting folks there, as it’s a popular roadside attraction. We happened across a young couple from Kentucky who were thrilled to find the store, and a man in full cowboy regalia making good use of his selfie stick.

In any case, there’s never a dull moment at the Marfa Prada store, so make sure you stop in on your next road trip through Texas.